Post by samuelbapary3 on Jan 15, 2024 1:28:35 GMT -5
“Operation Pantry” occurs every year. Many families, upon returning from vacation, demand purchases with a larger volume than usual to "restore" their homes with all the necessary products. This implies the preparation of a plan to reinforce stocks by supermarkets to combat the growth in demand. This year, there is also the need to reinforce online sales services, which have increased dramatically since confinement. Before the outbreak of the health crisis, the food sector barely invoiced 2% of its total through telesales channels.
However, in a few weeks, this panorama changed radically. According to data from the consulting firm Nielsen , “in the week of May 11 to 17, internet sales grew by 144% . ” In analogy, this means that more Decision Maker Email List than half a million new households joined the online shopping routine. With the social fear of a new confinement still permeating the environment, it is predicted that a large number of these new users of the online service will continue to demand it. This is why large chains like Mercadona have to prepare and strengthen their services; something that they have already begun to promote through the creation of a specific warehouse in Madrid.
The profile of these new consumers is surprising, since around 40% of them were adults over 54 years of age . On the other hand, a report by Asedas (Spanish Association of Distributors, Self-service and Supermarkets) has also put on the table the drawing of a “mixed consumer” profile; one that combines purchases in store and on the internet. This is a changing panorama and a challenge for supermarkets, especially considering that the efficiency of the sector has been key for the economy and for society as a whole in recent months.
However, in a few weeks, this panorama changed radically. According to data from the consulting firm Nielsen , “in the week of May 11 to 17, internet sales grew by 144% . ” In analogy, this means that more Decision Maker Email List than half a million new households joined the online shopping routine. With the social fear of a new confinement still permeating the environment, it is predicted that a large number of these new users of the online service will continue to demand it. This is why large chains like Mercadona have to prepare and strengthen their services; something that they have already begun to promote through the creation of a specific warehouse in Madrid.
The profile of these new consumers is surprising, since around 40% of them were adults over 54 years of age . On the other hand, a report by Asedas (Spanish Association of Distributors, Self-service and Supermarkets) has also put on the table the drawing of a “mixed consumer” profile; one that combines purchases in store and on the internet. This is a changing panorama and a challenge for supermarkets, especially considering that the efficiency of the sector has been key for the economy and for society as a whole in recent months.