Post by account_disabled on Jan 8, 2024 3:49:17 GMT -5
On November 27, Black Friday is celebrated , that day in which retailers from all corners of the planet try to seduce consumers with irresistible discounts (both in their physical points of sale and in their online stores). Although Black Friday was until not long ago an exclusively American phenomenon that inaugurated the Christmas season beyond the seas, this event has also been leveraged very strongly on the old continent. And few consumers can avoid falling into their traps. According to a recent study carried out in Germany by YouGov, 91% of consumers have heard of Black Friday and the majority (77%) are perfectly aware of what makes this day so special.
However, the truth is that only 23% of consumers have specific shopping plans for next November 27. 15% plan to make their purchases online and 8% will go to traditional physical stores. The majority of consumers (54%) are still Email Data not very clear about how they will face Black Friday and will spontaneously decide whether or not to plunge into the consumer frenzy that overlaps with this event. Practically only the youngest will ride on the backs of "social shopping" on Black Friday If we stop at "social shopping" (purchases on social networks) and its impact on Black Friday, there seems to still be some resistance among consumers to this new trend. 50% of consumers cannot imagine buying on social networks during Black Friday.
Although they do not rule it out if they come across campaigns with special associated discounts on these channels (32%) or if their favorite brands launch specific actions on the course of this day (13%). Young people aged between 18 and 24 are particularly open (63%) to throwing themselves into the arms of "social shopping" during Black Friday. For their part, millennials (young people between 25 and 34 years old) show greater interest in "social shopping" if this formula is in connection with celebrities and influencers (10-11%) . In the eyes of centennials, it is, however, less decisive that celebrities and influencers are involved in social shopping campaigns (6-8%).
However, the truth is that only 23% of consumers have specific shopping plans for next November 27. 15% plan to make their purchases online and 8% will go to traditional physical stores. The majority of consumers (54%) are still Email Data not very clear about how they will face Black Friday and will spontaneously decide whether or not to plunge into the consumer frenzy that overlaps with this event. Practically only the youngest will ride on the backs of "social shopping" on Black Friday If we stop at "social shopping" (purchases on social networks) and its impact on Black Friday, there seems to still be some resistance among consumers to this new trend. 50% of consumers cannot imagine buying on social networks during Black Friday.
Although they do not rule it out if they come across campaigns with special associated discounts on these channels (32%) or if their favorite brands launch specific actions on the course of this day (13%). Young people aged between 18 and 24 are particularly open (63%) to throwing themselves into the arms of "social shopping" during Black Friday. For their part, millennials (young people between 25 and 34 years old) show greater interest in "social shopping" if this formula is in connection with celebrities and influencers (10-11%) . In the eyes of centennials, it is, however, less decisive that celebrities and influencers are involved in social shopping campaigns (6-8%).